As a Realtor, You have 3 options:

 

  1. Keep things the way they are, and pre-determine your reasons for not advertising on Realtor.com
  2. Keep the base program you currently have, and hope it is enough.
  3. Decide  that you are going to get the full blown marketing system, and spend 40% of your advertising on the site that gets 80% of all minutes surfing online, and get some real action this year.

What is the Full-Blown Marketing System:

  1. Featured Homes
  2. Featured Agent
  3. Featured CMA
  4. Market Snapshot
  5. Featured Website
  6. Showcase Listings

So, you can fight the fact that you have other sites that get you leads, or you can do the number one thing you can do to set you apart. There is no place in the world where people look for homes more than Realtor.com. Period.

 Becoming a master is not about doing 4,000 things