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THE MARKET IS CHANGING…. SHOUL THE MARKET IS CHANGING…. SHOULDN’T YOU CHANGE YOUR MARKETING? DN’T YOU CHANGE YOUR MARKETING? |
ONLINE & OFFLINE SERVICES, SOLUTIONS AND SYSTEMS
More options & solutions for you means more satisfaction & referrals from your clients!
YOUR MARKETING CONSULTANT HEATHER RIGGIO
805.557.7841
800.878.4166 EXT 7841
The Realtor.com Marketing System – Incorporate & Leverage Your Online & Offline Marketing
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Showcase Listing Enhancements |
Includes:
~Agent Name, Photo, Slogan, Phone numbers & email address (currently just has office info)
~Link to your Agent Web Site and drive traffic there
~Printable Brochure & Request A Showing Lead Form
~Suppression of the Skyscraper & Rectangle Ads on your listings
~View Your Other Listings Link & Advertise Open Houses
~Ability to include and label 6 photos (currently has one or none) & Customize property descriptions - up to 2500 characters
~Custom Headline Banner & Scrolling Text
~Get Listed in 40 cities of our find a realtor directory
**includes virtual tour posting fees
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Featured Agent Marketing System |
· Personal Promotion to the Largest Audience of Home Sellers and Buyers Online(1)
· BE SEEN 10% OF THE TIME NEXT TO THE TOP 3 LISTINGS IN YOUR ENTIRE COUNTY
• Build your personal brand with the single greatest personal promotion opportunity on REALTOR.com®
• Demonstrate to home sellers how you reach for their home even when their home is not displayed
• Ensure sellers and buyers have an easy link to you
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Featured Homes Marketing SystemTM |
Featured Homes provides top billing in a prime spot on the Internet's #1 real estate site 1. Homes that are marketed using the REALTOR.com® Featured Homes Marketing System get 500% more exposure, on average 2 -- no other real estate marketing system gives you the ability to capture audience share in such an effective way or to demonstrate so much value to home sellers.
Benefits
• Your homes are seen first when consumers search REALTOR.com®, AOL, and now MSN in your area
• Differentiates you and underscores your marketing expertise
• YOUR LISTING ON THE FRONT PAGE OF REALTOR.COM IN YOUR CITY SEARCH
• Significantly reduces your cost of advertising
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Featured CMA™ Marketing System |
The all NEW Featured CMA Marketing System positions you to be the expert consumers consult to make their home worth more. Now, more than 6.6 million real estate buyers and sellers begin their search on the front page of REALTOR.com®.1 Make sure you are just one click from the world's most visited real estate home page, so that you can reach potential home sellers first. When residents in your area want to learn about recent sales, the value of their home and today's most high-impact methods for making their home worth more, they will find you!
• Appear one click from the REALTOR.com® home page, the most visited real estate home page on earth.1
• Connect with real estate consumers by providing them with the market data they seek and become their valued real estate advisor.
• Extensive exposure positions you as the trusted professional in your market who provides sales data, home value reports and strategies on how to make a home worth more.
• Capture seller interest early in their home selling decision making process.
• Leverage the power of REALTOR.com® even when you don't have listings.
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OTHER SERVICES AVAILABLE:
Realty Times Market Pack , Real Estate Update Printable Newsletter
· School Reports New Homes Search Page
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10 THINGS YOU MIGHT NOT HAVE KNOWN ABOUT REALTOR.COM |
1. ALL OF YOUR LISTINGS JUST HAVE 1 PHOTO AND OFFICE NAME AND NUMBER (UNLESS YOU’RE A MEMBER) AND YOUR SELLERS WANT MORE PHOTOS...
- YOUR HOME CAN BE ON THE FRONT PAGE OF REALTOR.COM IN THE CITY OF YOUR CHOICE
- YOU CAN GET CMA INQUIRY LEADS FROM OUR SITE
- YOU CAN BE THE FEATURED AGENT, OR COMMUNITY IN YOUR TERRITORY
- YOU CAN BE IN 40 CITIES OF OUR “FIND A REALTOR” DIRECTORY
- YOU CAN HAVE REPORTING ON EVERY SINGLE ONE OF YOUR LISTINGS TO EMAIL OUT TO YOUR SELLERS
- YOU CAN ADVERTISE YOUR OPEN HOUSES ON OUR SITE
- YOU CAN LEVERAGE THIS AGAINST YOUR COMPETITION, AS 85% OF ALL REALTORS ARE NOT ON OUR SITE
- THE ONES THAT ARE ON OUR SITE MAKE 54% MORE THAN THOSE THAT AREN’T. (SURVEY CONDCTED BY NAR)
- OVER 80% OF ALL MINUTES SPENT SURFING ONLINE FOR A HOME ARE SPENT AT REALTOR.COM AND THEY VIST MORE PAGES ON OUR SITE MORE OFTEN
PLEASE CALL ME: HEATHER RIGGIO 805.557.7841, I WANT TO BE YOUR MARKETING REP
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SERVICE, SYSTEMS & SOLUTIONS |
PRICE PER YEAR |
INVENTORY & TERMS INFORMATION |
NOTES | |
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$1282 |
(APPEARS IN MSN.COM & AOL’S REAL ESTATE SECTION AS WELL) UNLIMITED AMOUNT OF LISTINGS |
Pricing based on last 12 months listing count | ||
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FEATURED AGENT |
$8,485 |
10 SPOTS TOTAL (APPEARS IN MSN.COM & AOL’S REAL ESTATE SECTION AS WELL) |
Pricing based on county/traffic 10% MARKET SHARE | |
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FEATURED CMA |
$4200 Per spot |
1-2 SPOTS |
Pricing based on zip/extremely limited inventory (most cases exclusive) | |
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FEATURED HOMES |
$2199-$2999 per spot |
8 SPOTS PER ZIP |
(APPEARS IN MSN.COM & AOL’S REAL ESTATE SECTION AS WELL) | |
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REALTY TIMES |
$499.00 |
LOCAL MARKETING CONDITIONS SPECIALIST ON REALTY TIMES.COM |
40% savings over regular cost | |
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SCHOOL REPORTS |
$449.00 |
PRIVATE & PUBLIC SCHOOLS |
Disk will be mailed to you | |
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NEW HOME SEARCH PAGE |
$550.00 |
NEVER RUN OUT OF INVENTORY |
Pricing Includes our templated websites | |
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FSBO, EXPIRED LETTERS, POWER POINT PRESENTATION, PRESS RELEASES ETC. |
FREE |
COMPETE IN YOUR MARKETPLACE BUILD REFERRAL BASE LEVERAGE REALTOR.COM |
Downloadable in our marketing section at http://www.resource.realtor.com/ Under marketing tab | |
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POSTCARDS |
BASED ON QUANTITY |
see www.realtorprospecting.com | ||
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TRIFOLDS |
BASED ON QUANTITY |
see www.realtorprospecting.com | ||
If you would please fill out the following, and fax it back to: (480) 556-4878. This will help me develop a marketing campaign designed specifically for you.
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MARKETING EVAULATION IN REGARDS TO |
I CURRENTLY |
I WOULD LIKE TO |
I HAVE, BUT DID NOT WORK |
CURRENTLY DOING, WOULD LIKE TO IMPROVE |
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SEND POSTCARDS |
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FLIERS |
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HOLD OPEN HOUSES |
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EMAIL CAMPAIGNS/ NEWSLETTER |
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BUS STOP SIGNS/ BILLBOARDS |
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NEWSPAPER |
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OWN WEBSITE/ USE SEARCH ENGINES |
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BROKER WEBSITE |
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SHOPPING CARTS |
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WHICH STATEMENT IS |
TRUE |
FALSE |
DON’T KNOW |
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I KNOW 75% OF CONSUMERS USE REALTOR.COM |
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MY SELLERS WANT TO BE SHOWCASED ON REALTOR.COM |
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I COULD BE DOING MORE TO EFFECTIVELY MARKET THEIR HOME |
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I NEED TO BE DOING MORE FOR MY SELLERS TO KEEP MY REFERRALS COMING |
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I AM LOOKING FOR SOMETHING TO REJUVINATE ME |
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I HAVE BEEN SO BUSY IN THE PAST, I WASN’T CONCERNED WITH MY MARKETING, BUT NOW I HAVE TO BE |
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HEATHER RIGGIO 805.557.7841