Goal: NEVER LOSE A LISTING BECAUSE SOMEONE WHO STANDS OUT MORE THAN YOU!

· If you send out monthly news letters or items of interest electronically or through the mail

· If you find yourself trying to compete with other realtors

· If you need some leverage to justify your commission

· If you want to farm FSBO & Expired Listings

· If you send out just sold & just listed postcards

· If you advertise on the front page of homes & Land

· If you do Billboards, shopping cards, bus stop signs

And need to increase your conversions, with powerful leveraging & messaging, then consider the complete Realtor.com Marketing System.

CAPTURING ALL OF THE FSBO’S AND EXPIRED IN YOUR AREA…

Run a report everyday in the mls all of the expired listings for that day, they still should be on realtor.com. The ones without photos, print, and mail that with a print out of one of your listings to the home seller, show them how you would showcase their home on realtor.com with a cover letter.

Home with photos, may be a little harder to sell. Print out listings, and one of your featured home listings, and tell them you would be more than happy to get them on the front page of Realtor.com, but they would have to call you today, as space is limited. Don’t forget great call to actions and custom ad copy.


Tips to increase conversion ratios…

  • Incorporate OUR MARKETING MATERIALS into your postcards, emails, press releases, and phone calls to leverage that you are less than 15% of all Realtor.com in that showcase their home on all of these major sites.
  • Make and create a CD to mail, or leave with your clients.
  • Advertise services that you offer in your custom ad copy on Realtor.com. As your marketing consultant, I can help.
  • Create an effective headline like ANOTHER SHOWCASED HOME BY HEATHER RIGGIO and a call to action in the scrolling text Find Heather… ANYWHERE.. ANYTIME…805.557.7841

Sent out reporting via mail, or email every week to your sellers, to show them how proactive you are. When they forward this to their friends and family, they will be inadvertently creating you referrals. Uneven the playing field.

STARTING YOUR CAMPAIGN:

If you were to farm every home in your area between now & a year you could figure there is at least going to be 12,000 HOMES BEING LISTED OR RE-LISTED. How many of those would list with you, if you let them know you were 1% OF ALL REALTORS who reserved this right JUST FOR THEM, to have thier home on the front page of Realtor.com.

Goal: ADVERTISE INTERNATIONALLY Let your sellers know that you are going to showcase their home worldwide on worldwideproperties.com

As a member of Realtor.com, you will be able to do this for free. Just call our customer care team. Uneven the playing field.

Goal: CAPTURE ALL OF THE FSBO’S AND EXPIRED IN MY AREA…

Run a report everyday in the mls all of the expired listings for that day, they still should be on realtor.com. The ones without photos, print, and mail that with a print out of one of your listings to the home seller, show them how you would showcase their home on realtor.com with a cover letter.

Home with photos, may be a little harder to sell. Print out listings, and one of your featured home listings, and tell them you would be more than happy to get them on the front page of Realtor.com, but they would have to call you today, as space is limited. Don’t forget great call to actions and custom ad copy.

 

Control Panel Reporting – used to encourage referrals, and satisfy sellers “What have you done for me lately?” Having your sellers work harder for you by mailing them what you have done for them on realtor.com with traffic reports every 2 weeks, so that they have easy handouts when talking to their friends

Be one of the 10% of all Realtors in your marketplace that present their listings on Realtor.com instead of posting them.

Advertise Virtual Tours/Online Open Houses


Contact us for a free consultation to find out how we can help you. Make this first step to your success right now!

"High Level Quality Service" is certainly not all. There is much more to a Real Estate Transaction and each and every transaction is unique in its own way. I ensure best service and care. That's why MY clients send their friends and

 

EVEN BETTER REASON TO FARM FSBO’S - Who here would like to turn the next “For Sale By Owner” property you see into one of your listings? Here’s the key with these types of Sellers. You have to fight fire with fire with fire. Speak their language. Go to FSBO websites – and I’ve listed some of them for you. These sellers are usually advertising their email addresses on these websites, hoping for nibbles. The challenge with these sites is unless you are completely familiar with them, they are hard to find and see very little traffic. That’s good news for you. I suggest you go to these sites, collect email addresses and send them an email from you that has a link to your website, one of your enhanced listings, and a multimedia presentation demonstrating the kind of “E-Marketing” you could do for them. Simply explain to them that you are currently taking advantage of the latest technology while marketing listings on the #1 web site in the world for real estate in terms of traffic and content. In my opinion, these kind of sellers usually think they are “way ahead of the game” using the Internet. Don’t just tell them what you can do, show them. Big difference there – am I right? - Here’s where they are! fsboguide.com 4sale-byowners.com byowner.com r-e-s-b-o.com usa4salebyowner.com 4salebyowner.com homeclassifieds.com byownersales.com
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