Step 1: Make the most out of your Internet presence Understand how and where your listings and services are currently being marketed on the Internet, and then decide what you can do to improve your current position. For example, are you maximizing your current exposure? Do you have an e-newsletter that people can sign up for on your Web site?

Step 2: Integrate your current marketing efforts with your Internet efforts Creating a successful Internet marketing strategy requires the integration of conventional, proven, and successful marketing strategies with the marketing opportunities available on the Internet. While search engines might help to drive people to your Web site, your own efforts can bring the fastest and most direct results.

Step 3: Create an Internet marketing presentation portion of your listing presentation Today sellers are beginning to ask: "How will you market my home on the Internet?" Your listing presentation should include very specific information about that. Include the following in your written listing presentation:

· Your personal Web portal & Traffic count of your Web portal from your site statistics feature (this should be part of any Web site template service you purchase or any proprietary site you build).

· If your listings are on Realtor.com, include site statistics (for example, "Each listing on Realtor.com received an average of 114 views."). AND your broker's site and site statistics.

One of the most effective ways of conveying information about your Web site is to incorporate screen shots into your listing presentations. It's also helpful to learn how to use simple presentation software such as Microsoft PowerPoint. These skills can put you ahead of 99% of your competition when it comes to communicating Web marketing to prospective sellers.

Step 4: Create materials that help buyers find information on the Web If you have buyers who are not familiar with the availability of listing information on the Internet, tell them how to find real estate sites and how to search for property. Next, tell them how to contact you if they find a property that they are interested in, need more information about, or would like to see in person.

Step 5: Learn more about developing opportunities on the Internet Loan sites, rate watch sites, agent matching sites—dozens of helpful opportunities and services are coming online. Not all of the new sites promise success, but it is useful to learn what you can about them and use whichever resources can help your business. It can cost your business if you are unaware of the changing real estate landscape on the Internet.

Step 6: Make the most of your Web site Creating a Web site with attractive content is not enough. Consider how to design your site so that customers can find it, are drawn to it, and have a reason to return to it. Use the same traditional marketing strategies to continue branding online. Create a domain that has your brand name. Consider which locations on the Internet are best to position links to your site for view by your target audience. When you select sites, take full advantage of the features they have available, including picture postings. Help your customers understand what the Internet can do for them — and keep yourself up-to-date about all it can do for you. The Internet offers unlimited opportunities for real estate sales, but only a few in the business know how to use it to their full advantage.