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  • Tuesday's Sales Truth Number 42

     

     

     

     

     

     

    Audience Demographics
     

     

    January 25, 2010, 7:00 am

    A Is for Amazon, B Is for Best Buy…

    SAM GROBART

    Update | 10:57 a.m. Added the letter U, which suggests the United States Postal Service.

    Google Google’s search suggestions for the letter “Q.”

    Back in the olden days, the sign that a corporation had hit the big time was when it got a single-letter stock symbol on the New York Stock Exchange. For example, Ford has “F,” AT&T has “T” (for telephone), Citigroup has “C” and U.S. Steel has X (not sure why, but it always has).

    On the Web, there’s another way a single letter can enhance a company’s prestige. Go to Google’s home page or browser toolbar and type a single letter into the search box. The search engine will then drop down a list of suggestions, based on overall search activity (you have to have “show suggestions” checked for this to happen in your toolbar). There are 26 sites that have the distinction of being the first suggestion for each letter of the alphabet.

    Who are these titans of the Internet era?

    A - Amazon
    B - Best Buy
    C - Craigslist
    D - Dictionary.com
    E - eBay
    F - Facebook
    G - Gmail
    H - Hotmail [Still? Huh.]
    I - IMDB
    J - J.C. Penney
    K - Kohl’s
    L - Lowe’s
    M - MySpace
    N - Netflix
    O - Office Depot
    P - Pandora [But way to go, Party City, for nabbing the No. 2 spot.]
    Q - QVC [The No. 3 spot is "Quotes about life." Nothing specific, just, you know, life.]
    R - Realtor.com
    S - Southwest Airlines
    T - Target
    U - USPS (for United States Postal Service)
    V - Verizon Wireless
    W - Wal-Mart
    X - Xbox 360
    Y - YouTube
    Z - Zillow

    Cross-referencing Google’s list with the top suggestions from Microsoft’s Bing search engine yields some interesting discrepancies. On Bing, A is for AOL, B is for Bing (which is either brilliantly meta, or kind of silly), G is for Google (ouch!), I is for IRS.gov, O is for Orbitz, P is for the gaming site Pogo, U is for “UTube” (which redirects you to YouTube), W is for www.google.com (ouch again!), X is for XM Radio, and Y is for Yahoo.

    All of Google’s top suggestions for a single letter are sites and companies. No individuals have yet achieved such search stature, although two come close: Lady Gaga and Tiger Woods are Google’s second suggestion for “L” and “T,” respectively. With the publicity they’re both getting, they might crack the list just yet.

     

     

     

     

     

      

      Visits Chart for December 2008
    http://marketing.realtor.com/star/showcase-listings/visits.html

    New Format for Success Metric Matrix (with PDF for downloading)
    http://marketing.realtor.com/star/showcase-listings/success-metric-matrix.html

    Nielsen Net Ratings 3 Key Indicators Show that REALTOR.com® Is Ranked #1

    The Search Engine Optimization (SEO) strategy REALTOR.com® has implemented has not only helped the site remain the #1 most visited real estate portal¹ for more than a decade, it has also helped make it the most “sticky” and “engaged.” That means buyers and sellers find the content REALTOR.com® provides so valuable that they are willing to spend 4 times more time on the site than anywhere else² and return more often to the site than any other. These are the types of consumers that matter most to your bottom line — it shows that they are more ready and willing to take action in the real estate market.

     

     

     

    OUR SITES:

      

    Profile
    Timeframe: 02/2007 to 02/2008 
     
    Date: 02/2008 Visits Month Δ Year Δ What is this?
    realtor.com 16,745,773 -4.0% 19.5% The number of visits made to a site. A person can only be counted as one person in a month, but can make multiple site visits.
    See Full Description
    weichert.com 893,272 5.5% 14.5%
    remax.com 4,237,889 14.1% 8.0%

      

     2006 Realtor

    Most Visited Real Estate Web Sites

    Tuesday, July 1st, 2008;-- Janet Meiners | Technology Survey

     

    http://www.marketingpilgrim.com/2008/07/most-visited-real-estate-web-sites.html