THE MARKET IS CHANGING…. SHOULDN’T YOU CHANGE YOUR MARKETING?
Let me ask you this, were you planning on calling Realtor.com this week to sign up? Can I be direct with you? Then by saying this, I am not losing anything, right?
How many listings did you have last year?
Could you work any harder than you did last year? What percentage of your market are you listing? How do you do when you get to bat in a listing presentation? 6-7 out of 10 So I would be right by saying If you did get to them you would close them, right? And obviously you don’t need any help at bat, we just need to get you more at bats.
That means about 98% of you market share is not listing with you, right? Which could also suggest when homesellers in your community are considering listing their home 98% of them aren’t seeing you. Let me ask you this, do you think You can reach as many of them as they can reach you.? I mean do you have as much an ability to reach people who want to list, as they have an ability to reach you? The fact is as more & more consumers are prospecting off the Realtor.com and the Internet, you need to make yourself more available to them, So why not enable home buyers and sellers to find you on the place where 70% of all home buyers & sellers going… What percentage of people in (San Francisco) have heard of you? How much are you making when you reach You’d be investing $2,000 to make another $
Let me ask you this, if your home were on the market would you want multiple photos?
THE ONLY PLACE ONLINE WHERE YOU KNOW 70% OF HOME SHOPPERS ARE GOING TO 12 TIMES AND SPENDING 45 MINUTES EVERY TIME
SO YOU CAN BE IN THE FIND A REALTOR DIRECTORY
I will share important facts and tips about the REALTOR.comâ Marketing System including:
1) Groundbreaking improvements toREALTOR.comâ that will change the way you market online
2) Techniques that top producers in your market are using to attract sellers and increase listings
Allow consumer to prospect for them online With your Contact Info, Detailed Property Descriptions & Additional Photos You will be able to say: Buyers can contact me 24/7 via email, phone or fax • I’ll create a custom property description for your property • I’ll add what consumers want to see, additional photos
Featured Homes – levering I will place you on the front page of Realtor.com ~ by making your home a “featured home” in our community. Through the REALTOR.com® Marketing System’s Featured Homes™ program, when potential home buyers search for homes for sale on REALTOR.com® in your area they will see your property prominently displayed with full color photos at the top of the page, virtually before they see any other homes in your area
Control Panel Reporting – used to encourage referrals, and satisfy sellers “What have you done for me lately?”
Having your sellers work harder for you by mailing them what you have done for them on realtor.com with traffic reports every 2 weeks, so that they have easy handouts when talking to their friends Be one of the 10% of all Realtors in your marketplace that present their listings on Realtor.com instead of posting them. Advertise Virtual Tours/Online Open Houses
3) How to get an upper hand in a market that is low on inventory
Featured agent spot How will Listing Enhancements help me to generate new business?
This program was designed for personal promotion-oriented REALTORS® who wanted to be just as visible to the consumer online as they are offline. They decided that since 71% of the consumers search for real estate and REALTORS® online, that it was important to them that they have a strong visibility campaign on REALTOR.com®. The other reason why the Featured Agent™ program is so popular, and in fact has already sold out in 35 markets, is because it’s much more cost effective than the offline branding campaigns that many REALTORS® employ like newspapers, brochures, billboards, park benches, and the like. Before I go any further, are you a believer in personal promotion? I can appreciate that, if you felt that by promoting your personal services online it would help you attract more buyers and sellers, would you consider it?
Featured Homes – list with me and I will place your home on the front page of Realtor.com
4) Ways to ensure that leads generated from your properties go directly to you Having additional photos so people are enticed to click on your listings and then being able to:
What are the key benefits of the Showcase Agent Listing Enhancement products?
~Lead Capture ~Display of your brand and your listings to the largest audience of potential homebuyers and sellers on the Internet ~ Increased Exposure on the Search Results Page & Listing Detail Page ~ Differentiation on the Search Results Page & Listing Detail Page ~Ability to Customize and Enhance Listings
5) Powerful tools that will help you obtain a higher rate of success in your listing proposal
Channel partners Traffic Reports Leveraging featured Homes Letting your sellers know that buyers will be able to call you directly off Realtor.com – therefore having a greater possibility of getting a better price Power point presentation that you can use on your laptop, or email your potential seller Letting your sellers know all of your clients are benefiting from an enhanced presence on the Internet’s #1 real estate site, REALTOR.com®. And, using the comprehensive REALTOR.com® Marketing System enables you to customize an online marketing strategy to your needs and make sure your property has unprecedented exposure. On REALTOR.com® alone, their property will stand out to more than 10 million individuals who, on average, spend more than 50 minutes per month searching the site for their next home.1You will also use multiple photos of their home and detailed descriptions to help turn online lookers into buyers.
SUPPORTING ARTICLES
Realtor.com Is More Local Than People Think
Realtor.com Is Underappreciated
Realtor.com Hits All-time Traffic Record
Two-thirds Of Web-enabled Homebuyers Use The Internet To Shop For A Home, Says NAR
Are you looking to create your own brand of Internet Excellence? The Internet marketing solutions from REALTOR.com® are designed to help you generate more leads, more ways. The REALTOR.COM MARKETING SYSTEM combines...
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