HAVING TROUBLE WITH YOUR DECISION? HERE… LET ME HELP.
What are FEATURED ADS ?
Featured ads are the one place on Realtor.com where you can show up 10-20% of the time on all of the pages in your immediate and surrounding areas, and get your message out to the majority of consumers shopping online.
How to use them: Use to get your message/niche market/ out to over
50% of all home buyers & sellers & Brand yourself extensively
Use as leverage: Shouldn’t your Realtor be a featured Realtor on the NAR’s official site, Relator.com, as well as MSN’s Real Estate Channel? Incorporate FEATURED AGENT/COMMUNITY/HOMES into your postcards, emails, shopping carts, display ads, yard signs, press releases, in your custom ad copy on Realtor.com and phone calls to leverage that you are less than 1% of all Realtor.com in the U.S. THAT ARE FEATURED ON THE #1 REAL ESTATE WEBSITE, REALTOR.COM AS ONE OF 10 FEATURED AGENTS IN THE COMMUNITY
Increase referrals from vendors, by offering some of the ad space to your Mortgage Co, developers… etc.
Use to Brand Yourself. The nicest part of branding, is not having to justify who you are.
FEATURE THEIR HOME, NOT ONLY IN FEATURED HOMES IN THEIR CITY, BUT THROUGH OUT THE COUNTY… great for those condos you have been trying to unload.
Why should I KEEP it? Limited inventory and exclusiveness. There are only 10 spots per metro. They also show up on MSN, AOL, and the rest of our networks. It clicks through to your website. It will also increase your personal exposure on Realtor.com. Opposed to postcards, you know there is only one thing consumers are doing on Realtor.com – looking to buy or sell a home.
Uneven the playing field.
What are FEATURED HOMES ?
Featured homes are the homes that show up BEFORE the search results in that city/zip code. You can feature any home in your inventory, as well as change them as often as you would like.
How to use them: Use as LEVERAGE at listing presentation - See that spot right there on the front page of REALTOR.com – list with me and that could be your home tomorrow!!
Increase conversion ratios when FARMING EXPIRED’S & FSBO’S.
Use to keep your sellers happy
USE WHEN MARKETNG TO LUXURY HOMES- I truly understand that your home deserves the best exposure money can buy, that is why I RESERVED a spot on the front page of REALTOR.com, MSN & AOL.com – just for your Home.
Incorporate FEATURED HOMES into your postcards, emails, shopping carts, display ads, yard signs, press releases, in your custom ad copy on Realtor.com and phone calls to leverage that you are less than 1% of all Realtor.com in the U.S. that you can put their home in a featured home spot on Realtor.com.
Why should I KEEP it? Limited inventory and exclusiveness. There are only 8 featured home ads per zip code. They also show up on MSN, AOL, and the rest of our networks. One more reason for people to refer you, more often. It will also increase your exposure on Realtor.com, as well as consumers will have an opportunity to see your inventory... first. Uneven the playing field.
How to use them: Shall we focus on the 3 L’s of real estate?
See www.sharonsatterfield.com for example.
What are FEATURED WEBSITES ?
Now you can become one of the few agents able to provide robust data such as recent home sales, community profiles, relocation tools, city & salary comparisons, detailed school data, finance tools, view neighborhood businesses and much more, in a robust format usually reserved for the Internet's bigger national websites. Of course, you'll also get dazzling designs, reliable support and all the other crucial content you'd expect with a world-class website.
How to use it: With Featured Website™, you'll have content that will help keep clients and prospects focused on you and your high value real estate skills and services.
Blog to the World: Built from the ground-up for REALTORS®, you now have a platform for posting your expert real estate and community relevant topics with a click of a button. The more you post to your blog, the more chances you'll be picked up by the major search engines which will help increase the number of buyers and sellers who find you online
Build Your Brand and Professional Image: With your photo and multiple ways to contact you on every page, as little or as much customization as you wish and web support at no additional cost, you are able to present yourself exactly the way you want
Seamless Listing Integration With REALTOR.com®: Now when you enhance listings on REALTOR.com® with Showcase Listings, they can be made to automatically appear on your website
Track and Evaluate the Effectiveness of Your Marketing: Site Reports show where your prospects are coming from, how often they return and which content they are drawn too
Provide Instant Access to Home Sales Data: Unlike other websites, consumers who go to your site will be able to "instantly" see recent home sales in their neighborhood and view them on a street or satellite map
Reach More Sellers and Buyers Online: We help you submit your website to the major search engines and provide other tips on how you can fi ne tune your site for optimal search
Why should I buy it? Because you will have hundreds of articles to choose from, you will be able to show your tech skills as a blogger, as well as you can stop sending people to websites, where YOU may not be the primary focus.
What is WEBSITES WITH IDX ?
Featured Website™ with IDX satisfies the insatiable desire consumers have for local property listings, while making it clear that YOU are the one providing them. Now when consumers search for properties on your personal Featured Website, they will be able to view listings from your local MLS in an engaging format not available to agents anywhere else.
View Demo Now
How to use it: IDX is also effective at helping build your personal brand and showcase your local expertise because buyers and sellers will "constantly" see you and your contact information displayed above every listing from the MLS. And unlike other more generic IDX solutions, consumers can easily sign up to receive daily or weekly new property alerts, compare properties side-by-side, view properties on Virtual Earth™ maps, immediately pull up detailed community data and much more. Never before have agents been able to provide properties directly from their local MLS in such an engaging format.
Why should I buy it? TO Stop Consumers in Their Online Tracks and Keep Them Coming Back For More!
Display All Listings Directly From Your MLS: Powerful IDX* solution enables your visitors to view all of the properties from your MLS with your photo and contact information displayed on every page
Featured Website "automatically" helps you make a great 'first impression' on consumers who have never met you and leaves apositive 'lasting impression' on past, active and future clients who rely on you for high value real estate information.
Build your brand with your photo and contact information displayed on every MLS property
Empower consumers by enabling them to make side-by-side property comparisons, view detailed community data and more
See which properties are the "hottest" with instant reports
Help you gain top of mind awareness every time a consumer signs up to receive the automated daily new property listing alerts
WHY SHOULD I BELIEVE YOU?
I have worked at Realtor.com for over 5 years. I have been helping entrepenuers expand their business online for over 10 years. I personally believe that what you do for the economy is detrimental. I love my job, and love helping create marketing strategies that work.
I have helped
A CONSUMER PROSPECTIVE: HAVE YOU LOOKED TO SEE WHAT THEY ARE THINKING?? How can I crack the whip / get my realtor to move my property?
J.D. Power and Associates Reports:
Among Home Buyers, Keller Williams Ranks Highest in Customer Satisfaction
With Real Estate Companies, While Prudential Ranks Highest Among Home Sellers in Inaugural Study
Despite Popularity of Online Home Buying and Selling Tools, Real Estate Agents are Key to Customer Satisfaction
WESTLAKE VILLAGE, Calif.: 23 July 2008 — Keller Williams ranks highest among real estate companies in satisfying home buyers, while Prudential ranks highest in satisfying home sellers, according to the J.D. Power and Associates 2008 Home Buyer/Seller StudySM released today.
The inaugural study measures customer satisfaction of home buyers and sellers with the largest national real estate firms. Overall satisfaction is determined by examining three factors for the home-buying experience: agent (65%); office (21%); and services (13%). Four factors are examined for the home-selling experience: agent (43%); marketing (38%); office (12%); and services (7%).
In the home-buyer segment, Keller Williams achieves a score of 831 on a 1,000-point scale, and receives highest ratings from customers in all three factors. Following in the rankings are Prudential (820) and Coldwell Banker (816). Prudential performs well in the agent and office factors, while Coldwell Banker performs particularly well in the services factor.
Among home sellers, Prudential ranks highest with a score of 793 and performs particularly well in the marketing and office factors. Coldwell Banker and RE/MAX follow Prudential in the segment rankings, in a tie. Coldwell Banker performs particularly well in the marketing factor, while RE/MAX performs particularly well in the agent factor.
“When buying a home, customers particularly appreciate agent professionalism, responsiveness to calls and e-mails and the agent’s skill in locating and showing properties in the appropriate price range—all areas in which Keller Williams excels,” said Jim Howland, senior director of the real estate and construction practice at J.D. Power and Associates. “When it comes to selling a home, marketing of the home is particularly critical, although professionalism and responsiveness of the agent are still important. Both Prudential and Coldwell Banker demonstrate considerable strengths in the area of marketing.”
The study finds that despite the popularity of home-buying and -selling resources on the Internet, real estate agents are key to customer satisfaction with real estate companies. A large proportion of both home buyers and sellers rely on the Internet to facilitate the buying or selling process, with 68 percent of buyers saying that they used Internet tools to help them in the purchase process and 61 percent of sellers reporting that they used a Web site listing to market their home. In addition, among home sellers, online methods are the most important aspect of marketing. However, the agent factor carries the greatest importance among the factors that comprise overall satisfaction among both home buyers and sellers.
“Although the Internet provides home buyers and sellers with the ability to perform some essential tasks—such as listing a home for sale or researching a neighborhood in which to purchase a home—it still does not replace the importance of a good real estate agent,” said Howland. “Particularly in an uncertain real estate market, professional advice from agents can be especially valuable to buyers and sellers. The knowledge and expertise provided by experienced agents is an important benefit of using a full-service real estate company.”
The study also finds that the average time a home for sale remained on the market was slightly more than six months, although home sellers represented by the top-ranking real estate companies report that their homes were on the market for slightly less time—approximately five and a half months, on average.
“Satisfaction averages 794 among those customers whose homes sold within 5 months or less, but declines considerably to an average of 730 among customers whose homes took 7 months or longer to sell,” said Howland. “A real estate company that provides agents who are skilled at determining the appropriate market value and listing price for homes, and who can effectively market properties, can help minimize the time that clients’ homes remain on the market—which can not only save the seller money, but also diminish inconvenience and anxiety.”
Additional noteworthy study findings include the following:
- Nearly one-half of respondents (46%) report using recommendations from family or friends to find their real estate agent. Approximately 28 percent used the Internet, while 23 percent used an agent they had used previously and 11 percent used a printed real estate guide.
- On average, home buyers were shown approximately 13 homes before making a purchase.
- Home sellers report that, on average, their home was shown approximately 11 times and approximately five open houses were conducted before the sale occurred.
The 2008 Home Buyer/Seller Study includes 3,670 evaluations from 3,205 respondents who bought or sold a home between April 2007 and June 2008.
About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on home building and home improvement, car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor’s, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2007 were $6.8 billion. Additional information is available at http://www.mcgraw-hill.com.
J.D. Power and Associates Media Relations Contacts:
John Tews Syvetril Perryman
Troy, Mich. Westlake Village, Calif.
(248) 312-4119 (805) 418-8103
john.tews@jdpa.com syvetril.perryman@jdpa.com
No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate
http://allrealtorssuck.blogspot.com/
Click here Website traffic graphs comparing realtor.com, trulia.com, propsmart.com, edgeio.com and streeteasy.com OR CREATE YOUR OWN…