HAVING TROUBLE WITH YOUR DECISION? HERE… LET ME HELP
If you did not get what you want out of your realtor.com package, you may want to consider more aggressive solutions.
Ask yourself this..........
Did it make your listing presentations easier?
Did it help you with retention?
Did it help satisfy your seller's concerns about why list with you?
Did it help you stand out from your competition?
Did you mention it to your clients?
What are your clients paying you full price for?
FACT: IF YOU ONLY PURCHASE THE "MOST MARGINAL" PACKAGE A COMPANY HAS TO OFFER, YOU MAY JUST GET "MARGINAL RESULTS"
What are FEATURED ADS?
Featured ads are the one place on Realtor.com where you can show up 10-20% of the time on all of the pages in your immediate and surrounding areas, and get your message out to the majority of consumers shopping online.
How to use them: Use to get your message out to over 50% of home buyers & sellers. Brand yourself extensively
Use as leverage: Shouldn’t your Realtor be a featured Realtor on the NAR’s official site, Relator.com, as well as MSN’s Real Estate Channel? Incorporate FEATURED AGENT/COMMUNITY/HOMES into your postcards, emails, shopping carts, display ads, yard signs, press releases, in your custom ad copy on Realtor.com and phone calls to leverage that you are less than 1% of all Realtor.com in the U.S. THAT ARE FEATURED ON THE #1 REAL ESTATE WEBSITE, REALTOR.COM AS ONE OF 10 FEATURED AGENTS IN THE COMMUNITY
Increase referrals from vendors, by offering some of the ad space to your Mortgage Co, developers… etc.
Use to Brand Yourself. The nicest part of branding is not having to justify who you are.
FEATURE THEIR HOME, NOT ONLY IN FEATURED HOMES IN THEIR CITY, BUT THROUGH OUT THE COUNTY… great for those condos you have been trying to unload.
Why should I KEEP it? Limited inventory and exclusiveness. There are only 10 spots per metro. They also show up on MSN, AOL, and the rest of our networks. It clicks through to your website. It will also increase your personal exposure on Realtor.com. Opposed to postcards, you know there is only one thing consumers are doing on Realtor.com – looking to buy or sell a home.
Uneven the playing field.
What are FEATURED HOMES?
Featured homes are the homes that show up BEFORE the search results in that city/zip code. You can feature any home in your inventory, as well as change them as often as you would like.
How to use them: Use as LEVERAGE at listing presentation - See that spot right there on the front page of REALTOR.com – list with me and that could be your home tomorrow!!
Increase conversion ratios when FARMING EXPIRED’S & FSBO’S.
Use to keep your sellers happy
USE WHEN MARKETNG TO LUXURY HOMES- I truly understand that your home deserves the best exposure money can buy, that is why I RESERVED a spot on the front page of REALTOR.com, MSN & AOL.com – just for your Home.
Incorporate FEATURED HOMES into your postcards, emails, shopping carts, display ads, yard signs, press releases, in your custom ad copy on Realtor.com and phone calls to leverage that you are less than 1% of all Realtor.com in the U.S. that you can put their home in a featured home spot on Realtor.com.
Why should I KEEP it? Limited inventory and exclusiveness. There are only 8 featured home ads per zip code. They also show up on MSN, AOL, and the rest of our networks. One more reason for people to refer you, more often. It will also increase your exposure on Realtor.com, as well as consumers will have an opportunity to see your inventory... first. Uneven the playing field.
What is Featured CMA & MARKET SNAPSHOT? When people go to the front page of their website, they can actually go to What's Your Home Worth? How To Make Your Home Worth More! they can type in their street address & zip code, and it will pull up a teaser CMA with your info & a link to your site. If they want an in-depth report, they fill out the form, and that inquiry goes directly to you. Then it will automatically send them out the market snapshot every 2 weeks (if available in your area). MARKET SNAPSHOT ALLOWS YOU TO Effortlessly provide real-time MLS market updates and trend analysis to your online prospects and clients.
How to use them: Shall we focus on the 3 L’s of real estate?
Listings, Leverage & Leads……
Leverage “Shouldn’t your Home’s value be in the hands of the Featured Certified Marketing Analyst on Realtor.com? “ I am the only agent in your town, USA who is the premiere featured CMA on Realtor.com.
Leads- companies like Zillow and HouseValues have made an entire model off CMA. People coming to our site – will now be able to employ you as their CMA agent.
Listings: Historically consumers shop on line first to see what the market is doing. They also typically list with the first agent they are in touch with. Would you not want that to be you?
Why should I buy it? Another way for you to gain even more prominence, another exclusive position, a capabilities, and positional advantage. The market is changing, and more & more consumers are making their decisions based on information. There is only one place where more that 50% of all consumers shop. Uneven the playing field.
What are FEATURED WEBSITES ?
Now you can become one of the few agents able to provide robust data such as recent home sales, community profiles, relocation tools, city & salary comparisons, detailed school data, finance tools, view neighborhood businesses and much more, in a robust format usually reserved for the Internet's bigger national websites. Of course, you'll also get dazzling designs, reliable support and all the other crucial content you'd expect with a world-class website.
How to use it: With Featured Website™, you'll have content that will help keep clients and prospects focused on you and your high value real estate skills and services.
Blog to the World: Built from the ground-up for REALTORS®, you now have a platform for posting your expert real estate and community relevant topics with a click of a button. The more you post to your blog, the more chances you'll be picked up by the major search engines which will help increase the number of buyers and sellers who find you online
Build Your Brand and Professional Image: With your photo and multiple ways to contact you on every page, as little or as much customization as you wish and web support at no additional cost, you are able to present yourself exactly the way you want
Seamless Listing Integration With REALTOR.com®: Now when you enhance listings on REALTOR.com® with Showcase Listings, they can be made to automatically appear on your website
Track and Evaluate the Effectiveness of Your Marketing: Site Reports show where your prospects are coming from, how often they return and which content they are drawn too
Provide Instant Access to Home Sales Data: Unlike other websites, consumers who go to your site will be able to "instantly" see recent home sales in their neighborhood and view them on a street or satellite map
Reach More Sellers and Buyers Online: We help you submit your website to the major search engines and provide other tips on how you can fine tune your site for optimal search
Why should I buy it? Because you will have hundreds of articles to choose from, you will be able to show your tech skills as a blogger, as well as you can stop sending people to websites, where YOU may not be the primary focus. Uneven the playing field.
What is WEBSITES WITH IDX?
Featured Website™ with IDX satisfies the insatiable desire consumers have for local property listings, while making it clear that YOU are the one providing them. Now when consumers search for properties on your personal Featured Website, they will be able to view listings from your local MLS in an engaging format not available to agents anywhere else.
View Demo Now
How to use it: IDX is also effective at helping build your personal brand and showcase your local expertise because buyers and sellers will "constantly" see you and your contact information displayed above every listing from the MLS. And unlike other more generic IDX solutions, consumers can easily sign up to receive daily or weekly new property alerts, compare properties side-by-side, view properties on Virtual Earth™ maps, immediately pull up detailed community data and much more. Never before have agents been able to provide properties directly from their local MLS in such an engaging format.
Why should I buy it? TO Stop Consumers in Their Online Tracks and Keep Them Coming Back For More!
Display All Listings Directly From Your MLS: Powerful IDX* solution enables your visitors to view all of the properties from your MLS with your photo and contact information displayed on every page
Featured Website "automatically" helps you make a great 'first impression' on consumers who have never met you and leaves a positive 'lasting impression' on past, active and future clients who rely on you for high value real estate information.
Build your brand with your photo and contact information displayed on every MLS property
Empower consumers by enabling them to make side-by-side property comparisons, view detailed community data and more
See which properties are the "hottest" with instant reports
Help you gain top of mind awareness every time a consumer signs up to receive the automated daily new property listing alerts. Uneven the playing field.
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